DBA: Design, Build, Achieve
DBA is a simple system for building real-world success on purpose.
Most people rely on motivation. DBA relies on structure.
Because motivation fades. Systems don’t.
DBA is a repeatable framework you can apply to any goal by answering three questions:
- Design: What do you want, and what does “success” actually mean?
- Build: What system will make it happen even on hard days?
- Achieve: How will you execute, measure, and adjust until it’s done?
The DBA method
1) Design
This is where most people skip ahead and pay for it later.
Design means getting specific and honest before you take action.
Design includes:
- Outcome: What exactly are you trying to achieve?
- Why: What is the real reason you want it?
- Constraints: What limits are real (time, money, energy, responsibilities)?
- Strategy: What is the simplest plan that can work?
- Metrics: How will you know you’re winning (weekly, not someday)?
Result: A clear target and a realistic plan.
2) Build
You don’t “become disciplined.” You build a system that makes discipline easier.
Build includes:
- Keystone habits: The few actions that create the most progress
- Environment: Removing friction from good choices and adding friction to bad ones
- Schedule: Turning intentions into calendar commitments
- Tools: Checklists, templates, automation, reminders, tracking
- Accountability: A person, a group, or a scorecard that keeps you honest
- Risk plan: What usually derails you, and what you’ll do when it happens
Result: A machine that produces progress.
3) Achieve
Achievement isn’t one big heroic push. It’s a loop.
Achieve includes:
- Execution: Daily actions that match the plan
- Tracking: Measuring leading indicators (the actions), not just outcomes
- Review: Weekly check-ins to see what’s working
- Adjust: Tighten the system, don’t quit the goal
- Scale: When it works, expand it
Result: Consistent wins that compound.
The DBA principles
- Systems beat motivation.
- Clarity creates speed.
- Small actions, done repeatedly, become unstoppable.
- Measure what you control (inputs), not just what you want (outputs).
- Your system should work on your worst day, not your best day.
The DBA Blueprint (one-page framework)
You can put this directly on your site as a downloadable worksheet or a simple “fill this out” section.
Design
- My goal (one sentence):
- Why it matters (the real reason):
- Deadline or timeframe:
- Constraints (time, money, energy):
- Strategy (simple plan in 3–5 bullets):
- Success metrics (weekly):
Build
- Daily minimum (the smallest action I will do no matter what):
- Keystone habit (the one habit that makes others easier):
- Environment change (remove one friction point / add one support):
- Schedule (days/times I will do the work):
- Tracking method (scoreboard, app, spreadsheet, journal):
- Accountability (who/what keeps me honest):
Achieve
- Weekly target (what “winning this week” looks like):
- Weekly review day/time:
- What I’ll adjust if I fall behind:
- Reward/celebration for milestones:
How I teach DBA
If you want a simple structure for your “offer”:
- DBA Starter: define the goal + build the first 2-week system
- DBA 90-Day Build: full blueprint + habits + schedule + scorecard
- DBA Achieve Coaching: weekly reviews and system adjustments until the goal is reached
A short tagline set (pick one)
- Build a system that makes success inevitable.
- Stop relying on motivation. Start relying on structure.
- Any goal. One framework.
- Design it. Build it. Achieve it.
