What They Don’t Teach You in Business School (But Should)

Alan Marley • May 19, 2025

Real-world lessons every entrepreneur, contractor, and leader needs to learn the hard way.

Business school teaches you how to write a business plan, analyze financials, and quote Peter Drucker. And while those skills matter, they’re only part of the equation.

After decades in the real world—on job sites, in client meetings, and running my own company—I’ve found that some of the most critical business lessons never made it into a textbook.

So here are a few things they should teach in business school... but usually don’t.


1. How to Have Hard Conversations

You won’t find a course titled “Conflict and Chaos 101,” but you should. Whether it's telling a client you’re not the cheapest, or firing a subcontractor who keeps blowing deadlines, leadership is about direct, respectful communication under pressure.

The sooner you get comfortable with uncomfortable conversations, the better.


2. Cash Flow Is King (and Queen)

Sure, you’ll study balance sheets and income statements. But few schools drill into the simple truth: it’s not profit that kills a business—it’s cash flow.

You can be profitable on paper and broke in real life. I’ve seen businesses fold not because they were unviable, but because they got paid too slowly and ran out of runway.


3. Most Business Happens Between the Lines

Contracts matter. Processes matter. But success often hinges on soft skills—reading people, building trust, earning respect. In my line of work, I’ve won jobs because I showed up when others didn’t and kept my word when it cost me.

Reputation isn’t built in your marketing—it’s built in the margins when no one’s watching.


4. The Customer Isn’t Always Right—But They Are Always the Customer

This one is controversial. No, the customer isn’t always right. Some lie. Some ghost you. Some want champagne results on a beer budget. But every customer is still an opportunity—to lead, to educate, or to walk away with grace.


5. Adaptability Beats Strategy Every Time

Your beautifully crafted five-year plan will be shredded the first time the market shifts, a competitor underbids you, or your best employee quits. Planning is great. Adapting is critical.

Learn to pivot. Fast.



Final Thought:

Business school gives you the playbook. Real life teaches you how to call audibles when the field conditions change.

If you're a student, entrepreneur, or just someone trying to do good work and keep your sanity—remember this: you don't need a perfect plan. You need grit, clarity, and follow-through.

The rest, you'll learn the hard way. And that’s okay.

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